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Join host Andre Natera on the Chef’s PSA Podcast as he interviews Chef Lorin Peters, the founder of Cookie Rich. Lorin shares her journey from working in prestigious restaurants like The French Laundry and Abacus to launching her own successful cookie business. Discover her unique take on cookies, business strategies, and the importance of branding and marketing. Lorin also dives into her experience at the French Laundry, her work ethic, and her advice to aspiring chefs and entrepreneurs. Don’t miss this inspiring and informative conversation.
00:00 Introduction and Guest Introduction
00:32 The Cookie Rich Journey Begins
01:01 Exploring Unique Cookie Flavors
03:03 Branding and Marketing Insights
05:34 From Savory Chef to Cookie Entrepreneur
09:54 Starting a Business: From Idea to Reality
16:08 The Role of Social Media in Business Growth
20:32 Lessons from The French Laundry
26:35 The Cookie Craze
27:10 Ice Cream Memories
27:59 Entrepreneurial Insights
29:39 Starting Cookie Rich
30:21 Scaling Challenges
34:35 Mentorship and Growth
39:56 Advice for Young Chefs
51:07 Balancing Life and Work
54:11 Conclusion and Farewell
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