Chef's PSA

Episode Overview In this solo episode, André Natera takes an early and direct look at how artificial intelligence will change the culinary industry, using his own experience experimenting with OpenAI and ChatGPT as the starting point. He used the technology to write 100 recipes and documents his honest assessment of what it produced, what it […]

Episode Overview In this solo episode, André Natera talks about the mental blocks that show up in a culinary career and what actually moves them. Creativity blocks, confidence blocks, the kind of paralysis that hits when you are not performing at your best and cannot identify why, these are not unique to chefs but they

Episode Overview In this solo episode, André Natera takes on one of the most debated questions in professional cooking: can a chef succeed without using recipes, and will they fail if they do not use them? He takes a steel man approach, building the strongest possible case for both sides rather than defaulting to the

Episode Overview In this solo episode, André Natera examines a question that sounds simple but cuts to the heart of professional culinary culture: what actually makes someone a chef? The title gets thrown around freely in an era where social media, food content creation, and the democratization of cooking have blurred a line that used

Episode Overview In this solo episode, André Natera covers how chefs can market themselves effectively in an industry where reputation used to spread entirely through word of mouth and now requires intentional public presence to reach the people who can actually advance your career. The opportunity has never been larger. Most chefs are still not

Episode Overview In this solo episode, André Natera reflects on the documentary “Love, Charlie,” which chronicles the life and legacy of Charlie Trotter, one of the most significant and polarizing figures in American culinary history. He talks about how Trotter shaped his own development as a chef and the development of an entire generation of

Episode Overview In this solo episode, André Natera walks listeners through a mental exercise designed to help any chef or aspiring operator think clearly about what opening a restaurant actually requires before they commit to it. Most people who want to open a restaurant have a vision for the food and the feeling of the

Episode Overview In this solo episode, André Natera shares his honest perspective on food festivals and how chefs and cooks should think about participating in them. Food festivals have become a significant part of the culinary landscape, offering exposure, networking opportunities, and a chance to reach audiences that a restaurant dining room never would. They

Episode Overview In this solo episode, André Natera talks about how to intentionally build a kitchen culture rather than inheriting whatever culture already exists or letting one form by default. Culture in a professional kitchen is not abstract. It shows up in how people communicate, how mistakes are handled, what standards are enforced consistently and

Episode Overview In this solo episode, André Natera addresses the real cost of a professional culinary career: the physical and mental toll that the work takes, the sacrifices that most chefs make that their guests, their families, and sometimes even their colleagues never fully see, and the honest question of whether the industry is doing